caseism

Bluefin Labs: The Acquisition by Twitter Case Solution & Answer

Just weeks after the decision to acquire Twitter Bluefin Labs, this case explores how Twitter can use your data in social media monitoring. Bluefin Labs has built a system that has collected millions of online reviews in an effort to build new indicators for television and brand advertising. With data from Twitter and other social sites, expressions, not just prints, can now be added and measured and used to calibrate the performance of the brand and sell airtime. A second theme of the event is called Social TV, public engagement that occurs when people are watching TV with a smartphone or tablet in hand, participation in a virtual community of observers real time television.
by
John Deighton,
Leora Kornfeld
Source: Harvard Business School
13 pages.
Release: June 24, 2013. Prod #: 513091-PDF-ENG
Bluefin Labs: Acquiring Solutions Box Twitter

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