This Case is about VENTURE CAPITAL
PUBLICATION DATE: August 26, 2013 PRODUCT #: E480A-HCB-ENG
Blue River Technology starts with background on business co-founder Jorge Heraud as well as the foundation narrative of the business. Blue River was recognized by Heraud and cofounder Lee Redden, who were both graduate students at Stanford University when they started investigating commercial prospects for autonomous vehicles using computer vision technology.
The cofounders chose to concentrate on agricultural uses, with lettuce thinning as an aspiration goal for initial objective service and bigger world-wide row crops. The case scenario challenges pupils to initially think through the possible business models that Blue River (BR) could exploit to serve its aimed market(s).
KV has a divergent view on market prospects should grow and handle, and in the ending of the case, Redden and Heraud confront a string of choices regarding how they need to employ KV and also make financial support choices that are best for the business.
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