This Case is about MARKETING
PUBLICATION DATE: December 18, 2012 PRODUCT #: W12403-HCB-ENG
Bio Vert is a top Canadian brand of eco-cleaning products made by Quebec-based Savons Prolav. Run by a sister and brother team, Savons Prolav bases its products on their eyesight, including eco- effectiveness, affordability and friendliness. This discussion considers Savons Prolav can stay competitive in this business section that is tough while preserving its environmental focus. This case emphasizes the pressures that an SME with powerful environmental worth confronts in a competitive marketplace. It carries a portrait of the cleaning products business, consumer routines with regards to eco friendly goods, as well as a backdrop of the provincial socio-environmental event that activated increased demand for eco-friendly cleaning products in Quebec. The history, business model and core values of savons Prolav are discussed together with possible growth options. Details on associated promotion, social and business standpoints are given to lead the reader through the benefits and disadvantages inherent to every chance.