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Binnj on the Apple iPad Case Solution & Answer

This case is about  IT

PUBLICATION DATE: February 11, 2011 PRODUCT #: 910E24-PDF-ENG

In this dialogue-styled scenario, Binnj’s CEO has gathered a team of individuals for a 100-day “science experiment” to ascertain whether a new high tech business venture is worth pursuing. He’s focused on an untapped marketplace – a fresh type of restaurant menu service assembled on the Apple iPad platform.

They pitched the idea to a number of customers have developed a prototype of the business and technology offering, and created significant interest. When the CEO must choose the following steps the case is set in the conclusion of the first 100 days. This case introduces virtual project management techniques and students and instruments, brainstorming the challenges of prioritizing conclusions, as well as revenue generation opportunities.

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