This Case is about SUPPLY CHAIN
PUBLICATION DATE: June 30, 2015 PRODUCT #: W15263-HCB-ENG
In India, customers were used to the concept of purchasing grocery stores in shops. BigBasket.com, India’s first online grocery store retailer was placed to break this mindset. Customers were signing up at a competitive speed predicated on word of mouth.
Brick and mortar supermarket retailers had began focusing on a hybrid vehicle model and analysts considered that hybrid vehicle versions had more potential of making profit than pure on-line market retailers. Regardless of this, BigBasket had organized financing from venture capitalists, receiving the greatest-ever amount of Series A financing among the internet retail sector in India. BigBasket leveraged advanced, customer-centric policies that not only fostered customers’ self-assurance but in addition improved total profit margins. Was the breakeven a short term phenomenon for BigBasket or would it reach similar functionality in other cities? Would on-line market retailing be rewarding in the future? Arpita Agnihotri is associated with IBS, Hyderabad. Saurabh Bhattacharya is associated with IBS Hyderabad.