This Case is about EMERGING MARKETS

PUBLICATION DATE: December 19, 2011 PRODUCT #: W88C64-PDF-ENG

Case B illustrate the various strategies to the students that Airtel has ensued to turned into one of the very lucrative wireless telecommunications firms on the planet, regardless of the truth that it runs in among the most deprived nations on Earth. Airtel altered the business by moving away from such conventional metrics as Average Revenue Per User (ARPU) and has used alternative measurements for success. It’s also relied heavily on outsourcing non-core functions and designed exceptional Value Added Services (VAS) for its diverse customer base. The case asks students while growing rapidly Airtel can preserve its tradition of innovation. Will it be able to stay agile, entrepreneurial, and adaptable in the surface of the standardization that is essential.

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