This Case is about GOVERNMENT, GROWTH STRATEGY, MARKETING
PUBLICATION DATE: May 23, 2011 PRODUCT #: W88C34-HCB-ENG
India’s wireless giant Bharti Airtel (Airtel) exemplifies a lot of the tenets set forth in the publication The New Age of Innovation by CK Prahalad and MS Krishnan. Broken up into two sections, Case (A) asks students to examine the Indian surroundings and Airtel’s abilities to be able to establish strategies for increase. Case (B) reviews the strategies Airtel pursued and the following results.