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Beyond cops and robbers: The contextual challenge driving the multinational corporation public crisis in China and Russia Case Solution & Answer

Entering the new century, international Fortune 500 companies operating in China and Russia have met an increasing number of public attacks on the various social and environmental issues. Public Crisis refers to a non-routine and unexpected events, media presentation that affected stakeholders (eg, community members, employees, customers) alleging that the company has compromised its interests. Although many of these crises involved the misdeeds of multinational enterprises (MNEs), the story is beyond capturing the wicked. Instead, there are contextual challenges rooted in the social, political, and China and Russia market, driving the emergence of the crisis in any multinational public harm. Whereas institutional change and growth in these countries concerned, it is increasingly important to understand multinational and effectively address these challenges. In this article an overview of multinational investigators is provided in three ways. First, the article reveals patterns of multinational crisis in the two countries from 2000 to 2011 and shows the variation between the two countries. Second, the article identifies four types of contextual challenges, including overall national challenge, challenge social trust, institutional empty-challenge and lack of challenge-standard. Finally, the article examines the business implications of these challenges and recommends management strategies.
by
Meng Zhao
Source: Business Horizons
11 pages.
Release: July 15, 2013. Prod #: BH547-PDF-ENG
Beyond cops and robbers: Road public multinational crisis solution China and Russia, contextual challenge

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