This Case is aboutÂ MARKETING
PUBLICATION DATE: December 03, 2012 PRODUCT #: W12348-HCB-ENG
This case investigates social media marketing as both business to business (B2B) and business to consumer (B2C) strategies. In spite of a challenging property surroundings, Better Homes and Gardens Real Estate (BHGRE) was established in 2008 by Realogy Corporation, the biggest franchisor of property brands on the planet, to preserve and develop market share with an innovative type of real estate organization centered just about lifestyle. BHGRE has experienced tremendous success with its B2B social media attempts and has grown quickly. Several years following the foundation of the organization, chief executive officer and the president must determine the best way to leverage what she’s learned from the B2B attempt to produce a B2C social media application. Additional variables comprise a Canadian marketplace entry that is concurrent.