Bayt.com: How Bayt.com Derived a”Place Surplus” in Dubai, U.A.E. Case Solution
This is just an excerpt. This case is about Marketing
published: 19 Dec 2014
The case takes a look at the aspects that affected the creators’ choice to develop Bayt.com in Dubai, and how the on the internet task website changed employment practices in the center East by helping with access to ability and skill throughout the MENA area. Amongst the locational disadvantages the business needed to conquer were low web penetration rates, cultural barriers, and varied legal and regulative systems.
The situation checks out the idea of “location surplus” to supply a structure to instruct trainees how innovation business owners can effectively utilize locational elements, and prevent downsides, in order to obtain one-upmanship and be successful.