Barceló Hotels & Resorts has to decide to authorize its many hotels continue to make separate campaigns or run for the first time, extensive promotion in the company. Complicating the decision is the fact that many hotels in its portfolio vary considerably in their character, customers, positioning and placements.
by
John T. Gourville
Marco Bertini
Source: Harvard Business School
29 pages.
Date Posted: February 18, 2011. Prod #: 511108-PDF-ENG
Barceló Hotels and Resorts (A) Case Solution
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