This Case is about CHANGE MANAGEMENT
PUBLICATION DATE: December 17, 2015 PRODUCT #: W15580-PDF-ENG
Under the tenure of the last CMD, a solid basis for growth was constructed and later, great improvement had been made by the bank and had been ranked third among its peers. As a result, the fresh CMD was faced with the challenge of handling the heritage of his predecessor. To achieve his aim, he took on the job of reinventing the bank by dispelling the culture of caution and fear that predominated. Could he make the business more agile and customer- while quadrupling sales informed? Asha Bhandarker is associate with International Management Institute-New Delhi. Snigdha Rai is associate with International Management Institute.
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