Baidu and Google in China’s Internet Search Market: Pathways to Globalisation and Localisation Award winner Prize Winner Case Solution
This case is about Strategy
published: 27 Mar 2009
Abstract:
The case explains the fight in between Google, the world’s leading search engine, and Baidu, a regional business owner company in China. In 2009, Baidu’s internet traffic share in the nation was over 3 times that of Google and Yahoo!China.
Pedagogical Goals:
This case research studies economical techniques in a platform-mediated network company. It talks about (1) business-model advancement (worth development and capture); (2) evaluation of platform company (two-sided market, emergency, network externality); (3) sustainability of management position (attack and defence); (4) worldwide method (localisation vs. globalisation); (5) organisation principles and federal government relations.
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