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Baidu and Google in Chinas Internet Search Market: Pathways to Globalisation and Localisation Case Solution & Answer

The case describes the battle between Google, the world’s leading search engine, and Baidu, a local entrepreneurial company in China. In 2009, the proportion of Internet traffic in the country Baidu was more than three times that of Google and Yahoo! China. Google is using its global resources to impose its domination in China? Baidu could defend its leadership position?
by
Chen Wei-Ru,
Wu Kuangzhen
Source: Insead
27 pages.
Date Posted: March 27, 2009. Prod #: INS067-PDF-ENG
Baidu and Google in the Internet search market in China: The paths of globalization and the solution of the case Location

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