This Case is about INTERNATIONAL BUSINESS
PUBLICATION DATE: March 27, 2009 PRODUCT #: INS067-PDF-ENG
The case describe the fight between Google, Baidu, a local entrepreneurial business in China, and the world’s leading search engine. In the year 2009, the net traffic share in the state of Baidu was over three times that of Yahoo and Google! in China. Would Google utilise its worldwide resources to impose its dominance in China? Could Baidu secure its leading position?