This Case is about TECHNOLOGY
PUBLICATION DATE: January 13, 2015 PRODUCT #: 615039-HCB-ENG
This note offers a summary of the Chinese Internet by describing its top three businesses: Baidu, Alibaba, and Tencent (BAT). While BAT had formerly concentrated their individual companies on different sectors of the market that were on-line, Baidu for search, Alibaba for ecommerce, and Tencent for instant messaging and games -the proliferation of cellular devices in China introduced new territory to be defeated.
By the end of 2014, BAT had made a string of acquisitions and investments to vigorously compete with other opponents in the emerging cellular space and with each other. This note could serve as backdrop for virtually any discussion associated with the Chinese Internet sector.
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