IMD-1-0275 Â© 2008
Zhang, Jinxuan; Cossin, Didier
Google is the closest thing the Web has to an ultimate answer machine,â€ yet, it didn’t have a response to its own Chinese predicament â€“ how it can go into China and yet not be evil; how it can make its investments in China work and eventually be the leader.
This case looks at online advertising firms and two top internet search: Baidu and Google â€“ its important Chinese competitor that had reached something that Microsoft hadn’t managed â€“ surpassing Google. It allows for conversations on strategy, fiscal well-being and operation, valuation and market dynamics, investment strategy on risk and correlation, and etc. and compares these two firms by looking at the international as well as the local level in China Learning objectives: Provides the possibility to compare and discuss a complete array of problems strategy relating to China, on company strategy, fiscal operation, valuation, market dynamics along with investment strategies.
Subjects: Financial analysis; Strategy; Valuation; Financial performance; Over-Market dynamics; valuation; Behavior finance; Investment strategy; China; International;Â Risk; Risk correlation;Â
Settings: USA; China; Online advertising; Global; 2007 revenueÂ Internet search engine : Baidu $0.24 billion; Google $16.6 billion; 2007-2008