Avari Ramada Hotel: Pricing Hotel Rooms Case Solution & Answer

In December 1988, Mr. Mian Raza Tahir, Assistant Sales and Marketing at Ramada Renaissance Hotel Avari Lahore (Avari), was concerned with the average room rate at the hotel. For the first time since the start of operations in Lahore, the average room rate Avari had fallen below that of its main competitor, Pearl Continental Hotel. Tahir felt the need to re-evaluate the current pricing Avari to develop a plan to remedy the situation before the start of the new year.
by
Wasim Azhar
Source: Stanford Graduate School of Business
16 pages.
Release Date: February 7, 2008. Prod #: M314-PDF-ENG
Avari Ramada Hotel: Hotel Rooms Price Case Solution

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