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AUTOMATION CANADA LTD.: THE LOST ORDER AT NORTHERN PAPER (A) (REVISED BOISE) Case Solution & Answer

AUTOMATION CANADA LTD.: THE LOST ORDER AT NORTHERN PAPER (A) (REVISED BOISE) Case Solution

The other strategy for Boise to use the technology under the high level of communications with the customers and the suppliers, this would allow to build the relationship with the counter party and make certain decisions regarding the demand of the customers as well as the suppliers of the company.

The additional adjustments could be made through the proposal of the customers because in the case of new technology, the potential as well as existing customers would not be able to learn the new systems and thus could be demanded to provide the existing process controls. Therefore, it seems that all the changes of the automotive systems should need to finalize through the customers and the suppliers.

Boise’s Strengths and Weaknesses

After the critical analysis of Boise Incorporation, it has been concluded that there were some strengths as well as weaknesses of Boise within an industry.

Strength

The biggest strength of Boise was its competitive position within a market due to high-tech solutions as well as new technological advancements in the production of an automotive systems.

The other advantage was the customer’s satisfaction through the use of the particular services of Boise; it would allow staying in a competitive position against the other market giants.

Its turnkey operations would allow the customers to use independently and provided authority to make sudden changes in order to satisfy their needs. This service could increase the level of customer’s interest regarding the use of high-quality products and services

Weaknesses   

The biggest weakness of Boise was unable to control the new operations with the latest technology because many customers didn’t want to use the new services due to the lack of knowledge. This was probably the worst scenario for the company because a mix of feedbacks wouldn’t make the entire operations efficient.

The other weakness was unable to control the prices of new products through the use of new technology of automotive systems. The superior products were not successful among various customers because these were costly to purchase at the desired level of prices. This setup would decrease the level of competitive advantage of positioning within a market.

Reasons of failure for Allison

From the results, it has been concluded that there were various reasons for failure for Allison because he was not controlled the process of acquisition properly and thus disappointed by the rejection of the proposal.

The first reason would be to miscommunicate with the senior management of Northern because he was not personally involved with the bid price of the company. He was communicated with the various groups and thus required more time to decide proposal during the process.

The second reason would be to offer low price for the bid, which allowed Northern to seek for another offer that would be greater than Boise. The last decision was to maintain the old systems while allowing the production of the superior products through upgraded automotive systems. This was expected to increase the level of prices and to decrease the potential customers due to a high cost of volume and sales.

All these potential threats allowed the Northern to shift into other competitor offer; it was disappointed for the Allison because he didn’t analyse the potential threat of termination of bid through various reasons. Therefore, it is concluded that Allison was not the strategic thinker to run the operation smoothly.

Conclusion

From the case, it has been analysed that there were various opportunities and threats for Boise within an industry………………..

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