AUBMC: Achieving 2020 Vision (A) Case Solution & Answer

AUBMC: Achieving 2020 Vision (A) Case Solution 


American University of Beirut is a non-profit organization, which was founded in 1866. It is a teaching center for the medicine faculty. AUMBC provides the comprehensive services in field of medical care, nursing, pharmaceutical training’s program at undergraduate level as well post-graduated level. AUMBC plays the important role in taking care of victims related to local and regional conflicts. AUBMC was recorded as the high-quality healthcare institute for the longer period. It has the three official recognition’s by (JCI) joint commission international, CAP laboratory program, and Medical. But due to increasing numbers of well-known institutes in market AUMBC is facing the high competition in market.

Problem Statement

This case is based on the AUBMC’s (American University of Beirut Medical Center) framework and vision. Mr. DR. Muhammad Sayegh is appointed as the new dean; the medical center leadership is being changed due to the new leadership style. AUBMC is facing the problems related to the unmotivated staff, procedural inefficiency and problematic situation of the country. Dr. Muhammad Sayegh is determined to manage the situation and turn things towards the institute and make strategies according to the international standards. He has also emphasized on making the institution one of the premier institutes in the regions of North Africa and Middle East. It highlights the strategic planning of AUBMC regarding its expansion and growth, and has set new vision for the institute to overcome the problem of distressed relationship between the nurses and the doctors, lack of patient-focused services, brand issue and inefficiencies in operations. It also indicates to the internal infrastructure of AUBMC and to the creation of a cultural organization structure which creates an effective work environment. And finally, it represents the external and internal communication strategic plan to create a brand for AUBMC, and to communicate that to the peoples.

The purpose of writing this paper is that to look at the internal and external environment of the medical center and to evaluate the challenges which it faces within the organization and how the organizational structure and culture is effecting the performance of institute and employee motivation. Keeping these issues in view; the new strategic goals and alternatives will be drafted with an effective cost of approach.

Comprehensive Situational Analysis

Lebanon Healthcare System

AUMBC faces different challenges, regardless of them being from internal management related issues or external environment related. The shortage of dollars in Lebanon has decimated the country’s government healthcare services. This lack of funding has made the market uncommunicative and has prompted many health-insurance providers to shut down. In 2011, the Lebanese government spent only 10% of its budget on healthcare. In addition to the shortage of dollars; the Lebanese healthcare system is also experiencing widespread corruption. In addition, a lack of laws has contributed to corruption and has led towards inflated hospital bills. The proportion of non-Lebanese people in Lebanon’s healthcare system is disproportionately high, with less than half of the population covered by the insurance. This has led towards an increased tension between the host communities, and has left half of the population without any kind of social protection. Nonetheless, despite the high costs of healthcare; the government is putting significant effort into improving its governance and improving the public’s access to the health care.

As of 2011, the country’s private healthcare sector accounted for 12% of the total number of beds in the country. In fact, there are more than eighty percent of beds than in 1999. The Lebanese government reports that there are 163 hospitals in Lebanon, with other forty-five in the pipeline. The Syndicate of Private Hospitals’ report notes that the number of private hospitals in Lebanon is much higher than the official rate of 1500 LBP/USD.There are a number of challenges being faced by the Lebanese health care system. While the government pays for all of its medical services; the out-of-pocket cost of health care is significantly higher among lower-income households. The country’s monetary crisis has also impacted the country’s healthcare budgets. Moreover, the lack of medical supplies has weakened the capacity of the public health system to provide basic health services.The dramatic reduction in purchasing power of the population has led towards a decline in the healthcare market in the country. The number of physicians has fallen from ten thousand to 900. As a result, the government’s health care system has lost its autonomy and relies on the private sector to provide care. This situation has forced many to live without basic food and medical care for the sake of survival. While the overall healthcare market in Lebanon is stable and affordable, the country’s poor and middle-income generating residents do not have any access to a variety of healthcare services. Approximately one-third of the population is uninsured. Consequently, the percentage of people who have health insurance is higher than the people without health insurance. This means that the Lebanese healthcare market has not reached to its full potential yet.The Lebanese healthcare market in was not as stable in 2011 as it was in 2010. Currently, there are three governmental health insurance providers in Lebanon. The first one: MOPH, does not reimburse hospitals for their services, and the other is not fully reimbursed. In addition, the government does not provide any financial support to the private clinics. In addition to these three health care providers; the public sector does not even cover the hospital expenses.

In 2011, the healthcare market in Lebanon was affected by the economic crisis. The country spent 8.8% of its GDP on the healthcare in 2011. While the government provides primary healthcare to the citizens; the private sector has largely contributed to the cost of health services in the country. This means that in the country, the private sector has been the main source of revenue for the government. The second is the MoPH’s medical insurance schemes.

Political and economic situations in Lebanon

The situation in Lebanon is deteriorating. The political and economic situation in the country are worsening. The current state of the economy is unstable and a humanitarian crisis is looming. However, there is no obvious cause for concern in the country. The country is in a precarious situation, with no way out. It has no way of developing and stabilizing its economy. It needs an immediate and substantial change, and the current leaders are not willing to do so. But they cannot do it without the support of the popular forces. The country is being driven by a vicious cycle of escalating problems and instability(Carla E. Humud, 2020). The state of the economy is in a state of crisis due to its weak budget support and weak fiscal protection. The choice of growth model has been detrimental to the economy of the country. Because of these factors; the Lebanese is unable to develop a sustainable future. The current situation has caused serious challenges in the country. The economy is a major contributor to the political and economic crises in the country. In addition to these, it also affects the economic stability of the country. Further, the unrest has fueled the development of a multi-layered system in Lebanon……………

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