Atera NYC (A): Turbulent Times in the Kitchen Case Solution
Atera Restaurant, New York City, February 2015. Jodi Richard shut the door behind her with a lots of concerns. She had actually simply come out of the last conference with Matthew Lightner, the executive cooker of her two-Michelin-star dining establishment in lower Manhattan. Matthew had actually simply revealed he was stopping to “pursue brand-new chances.” This was the last straw in a long string of occasions that had actually unfolded prior to her eyes. The departure of the multi-starred chef would leave a big vacuum in the dining establishment’s company. Worse, they has actually concurred that Matthew’s departure would work extremely quickly, by end of March. The circumstance was important: discovering a brand-new star chef for a trendy dining establishment in the competitive lower-Manhattan food scene was going to be a substantial obstacle. A number of other sixty-four-thousand-dollar questions preoccupied Jodi.
Should she simply shut down the dining establishment and lease the area out to someone else? Should she alter the dining establishment idea entirely, transferring to one thing simpler like a sushi dining establishment? Was a journey to Japan to discover a young enthusiastic chef a choice therein? How would the personnel feel about the chef’s retirement? Would they follow the exit indication? Knowing goal: Hospitality management, culture, secure-based management, rewards, crisis management, entrepreneurship, dining establishment management, service marketing, socials media, public relations.
This case is about STRATEGY
PUBLICATION DATE: May 21, 2016