ASICS: Chasing a 2020 Vision Case Solution

The brand-new strategy set enthusiastic objectives in terms of income and earnings boosts. At the heart of the method to attain these objectives are a desire to accept a more absolute to customer frame of mind, broaden into brand-new consumer sectors, and interact a more psychological and constant brand name worldwide.

The business had actually just recently released numerous way of life brand names (utilizing brand name names it had actually restored), which presented brand name architecture problems. The business had actually simply obtained a digital physical fitness app, RunKeeper, and was questioning how finest to utilize this property and how it fit with the primary pillars of the development plan technique. The Tokyo 2020 Olympic Games would accompany the result of the 5 year strategy, and ASICS had actually paid over $100 million to become a Gold Sponsor of the video games- Oyama questioned whether his business was on the ideal track to attaining the objectives he intimated to investors.

This case is about  COMPETITION

PUBLICATION DATE: October 28, 2016

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