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Ashta Chamma – The Biggest Small Movie Ever Made (A) Case Solution & Answer

A young man follows his passion through the near bankruptcy. Armed with an MBA from IIM Ahmedabad, fled the path of a well-paid business and the stars of a brokerage firm in place work. After several ups and downs in business, finally decides its true fulfillment comes from the production of a feature film – Ashta Chamma, based on the play by Oscar Wilde, The Importance of Being Earnest. The case describes the various issues facing it: the financing of production, the choice of director, choosing a story that will fulfill the requirement of family entertainment, the casting of the main characters and the creation of a team that can bring production to cinemas. The case goes behind the scenes of the world of cinema in the film industry in Andhra Pradesh Teluga “Tollywood”, and highlights the pressures for industry contractor. Finally, a rare combination of creativity, professionalism and business acumen provide grantees. Part B of this case, the result after the release of the film.
by
Velamuri S. Ramakrishna,
Rajesh Chakrabarti,
Hari Krishna Mulpuri,
Payal Goel,
Vamsi Krishna Kothapalli,
Sneha Beriwal,
Vijay Bhaskar Chowdary Suryadevara
Source: Ivey Publishing
17 pages.
Date Posted: November 18, 2010. Prod #: 910M79-PDF-ENG
Ashta Chamma – The best short film ever made (A) Case Solution

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