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Arthur D. Little in China: Whole New Ball Game Case Solution & Answer

In 2006, Thomas Schiller, CEO of Arthur D. Little (“ADL”), came to Beijing with a clear objective disorder: resurrect a consulting practice that had no brand recognition in China. Despite the success and fame in the world through his consulting firm focused on technology, the first attempt by the ADL in the Chinese market in early 2000 was paralyzed by its global restructuring. Is there a magic key to open the huge market that had escaped the predecessor of Schiller? How could Schiller ensure the success of the practice in China?
by
Marcus Scheutz,
Ricky Lai
Source: University of Hong Kong
13 pages.
Release Date: February 5, 2009. Prod #: HKU805-PDF-ENG
Arthur D. Little in China: A solution of totally new game box

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