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Arthur D. Little in China: A Whole New Ball Game Case Solution & Answer

This Case is about COLLABORATION, COMPETITION, COMPETITIVE STRATEGY, ECONOMY, INTERNATIONAL BUSINESS, SALES

PUBLICATION DATE: February 05, 2009 PRODUCT #: HKU805-HCB-ENG

In the year 2006, Thomas Schiller, a managing director of the Arthur D Little (“ADL”), arrived in obscure Beijing with a crystal clear goal: to resurrect a consultant practice that lacked brand recognition in China. Despite renown and success around the world for its technology-focused consultancy company, the first effort at the Chinese marketplace in early 2000 of ADL its world-wide restructuring hamstrung. Was there a magic key to unlocking the giant marketplace that had eluded the forerunner of Schiller? How could success be ensured by Schiller for the practice in China?

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