This Case is about COLLABORATION, COMPETITION, COMPETITIVE STRATEGY, ECONOMY, INTERNATIONAL BUSINESS, SALES
PUBLICATION DATE: February 05, 2009 PRODUCT #: HKU805-HCB-ENG
In the year 2006, Thomas Schiller, a managing director of the Arthur D Little (“ADL”), arrived in obscure Beijing with a crystal clear goal: to resurrect a consultant practice that lacked brand recognition in China. Despite renown and success around the world for its technology-focused consultancy company, the first effort at the Chinese marketplace in early 2000 of ADL its world-wide restructuring hamstrung. Was there a magic key to unlocking the giant marketplace that had eluded the forerunner of Schiller? How could success be ensured by Schiller for the practice in China?