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Aravind Eye Care System: Providing Total Eye Care to the Rural Population Case Solution & Answer

This Case is about COMMUNICATION

PUBLICATION DATE: September 29, 2011 PRODUCT #: W11212-HCB-ENG

The case deals with unfortunate approval of the eye care service by the rural population in the south Indian state of Tamil Nadu. Among the factors causing inferior recognition is the dearth of knowledge among rural people that lots of instances of blindness are not incurable. Anxiety about price and operation are the other important obstacles to recognition by these consumers. Aravind has initiated many procedure innovations which have reduced the cost of eye treatment well, and it is the greatest eye care provider worldwide. The organization has a culture that supports reactive service by a motivated and trained staff. It’s experimented with several options to train and supply eye care service to the rural consumers. The supervisor would be to analyze substitutes in the selection regions of promotion and service delivery to enhance the endorsement of eye care service by the rural consumers.

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