This Case is aboutÂ MARKETING
PUBLICATION DATE: April 19, 2013 PRODUCT #: W13142-PDF-ENG
The owner of Aradia Fitness London was pondering how she could convey the TRX suspensor plan to her fitness studio and had just ended her TRX suspension training teacher’s class. TRX suspension training used suspension gear assisted by gravity and body weight as means to improve flexibility and strength. The owner understood the TRX plan will be an ideal complement to the courses of her studio, but she was uncertain how best to execute the brand new plan. She had some major choices to make about working details for this new group and the marketing plan.