This Case is aboutÂ INTELLECTUAL PROPERTY, MARKET RESEARCH
PUBLICATION DATE: October 15, 2014 PRODUCT #: CU138-PDF-ENG
Apple Inc. filed case against Samsung Electronics for about $2 billion, claiming that Samsung impeached some of its patents by duplicating Apple’s product attributes. Appleâ€™s expert witness team used an analysis to be able to impute a value to the item characteristics in question-thus trying to measure the magnitude of Apples’ earnings loss as an outcome of the patent infringement.
This case asks students to assess the advantages and disadvantages along with the design of the study of its own use in this circumstance.