This Case is aboutÂ COMPETITION, INNOVATION, IT, LEADERSHIP, MARKETING, STRATEGIC PLANNING
PUBLICATION DATE: May 28, 2015 PRODUCT #: 715456-HCB-ENG
At the conclusion of 2014, Apple Inc. recorded the most lucrative quarter of any company in history, and its market capitalization shortly topped $700 billion. ‘Apple Inc in 2015’ investigates its sustained increase under Tim Cook, the history of Apple, its successes under Jobs, as well as the challenges facing the organization in 2015. With iPod sales continuing their freefall, tablet PC sales in fall, as well as the market share staying modest of the Macintosh, Apple was increasingly determined by the iPhone to increase its growth.
Could Cook continue Apple’s dominance in the Smartphone marketplace in the face of growing rivalry? Could he become a leader in payments revitalize the iPad business, with Apple Pay, and repeat Apple’s success in other apparatus types, including the Apple Watch, the first new product the company had released since 2010?