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Apple Inc. 2015 Case Solution & Answer

 Apple Inc. 2015 Case Solution

What obstacles need to be overcome?

As the company has strong brand image due to effective innovation process that lead to high revenue streams and ultimately high profits. As the competition is increasing and company is losing its sales on its major products, the company would need to expand the distribution network that can help the company to reach more customers in the global market; provide the range of prices and variety in models that would attract the competitor’s customers for success of new launch. Along with this, the company should bring new innovative products in order to discover the new markets.

What are the risks of the action or inaction to your decision?

Though the risk is involved whenever new technology has been launched, such as it increases the cost of research and development and also it is always threat that it would be acceptable by customers or not. It includes the risk of adoption, it requires motivation from software developers to promote it before it is released in the market. Therefore, it requires certain actions such as:

  • Software should be provided in the app store
  • Watch kit with new tools to create the applications for developers

How important is Apple Pay to Apple’s future?

It is a new payment service used in the IPhone with the help of chips. It is important for the Apple’s success in terms of software and hardware integration that increases the hardware sales, which implies it does not need the Apple Pay to create extra incomes, client data or for different service. It focuses on attracting the customers based on user experience. In this way, Apple Inc. can increase the list of retailers in the market that supports this Apple pay plan………………………

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