This Case is aboutÂ MARKETING
PUBLICATION DATE: July 09, 2015 PRODUCT #: W15285-PDF-ENG
Indiaâ€™s leading tire manufacturer needs a proper strategy in order to maintain his companyâ€™s potential position in tire industry. Company makes most of its earning from sales within India. However due to slow down in Indian manufacturing sector of the Economy, the commercial vehicle segment has been affected. However growth has been witnessed in passenger car segment. The manufacturer needs to find which segment to focus on in order to recover from slowdown in economy.Lubna Nafees is affiliated with Institute of Management & Technology.Â Akshay Kumar is affiliated with Institute of Management Technology. Kaushik Datta is affiliated with Institute of Management Technology, Ghaziabad.