Anticipating preventing and surviving secondary boycotts Case Solution & Answer

Even the best managed companies concerned may suffer when they become the target of a secondary boycott, as recent headlines attest. By definition, a secondary boycott is the refusal of a group to hire a company with which the target group not discussed directly in an attempt to influence public opinion, to draw attention to a problem, or influence the actions of of the parties to the dispute. This article provides a new perspective and tools for researchers and authorities involved in this phenomenon. Based on the stakeholder theory, potential managers to take steps to avoid being surprised by a secondary boycott, provide conditions that increase the likelihood of becoming a target of a secondary boycott, and develop four alternative approaches to examine managing relationships with stakeholders in a world of secondary boycotts.
by
Judith Schrempf-Stirling,
Douglas A. Bosse,
Jeffrey S. Harrison
Source: Business Horizons
10 pages.
Release: September 11, 2013. Prod #: BH554-PDF-ENG
Anticipate, prevent and survive if secondary boycotts Solution

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