SCHAEFFER BERGER CHOCOLATE MAKER (A) CASE ANALYSIS Case SolutionÂ
However, these problems and threats consist a combination of internal and external problems and without the concept of Constraints, the analyst will not be able to suggest the feasible solution.
Answer No 2
% chocolate | Constraint(s) | Throughput (daily kg (s) and yearly $) |
99% unsweetened | Excess Time taken by Conche and aggressive quality control | 997 kg12,830,205 |
82% extra dark | Reduced focus over quality | 1203 kg 15,490,125 |
70% bittersweet | Long process | 1344 kg 17,302,051 |
62% semi-sweet | Bottleneck problem because of Conche’s grinding time | 1344 kg 17,302,051 |
41% milk choc. | Additional time required to add in milk | 1344 kg 17,302,051 |
It can be concluded from the analysis above that the Conche is becoming a bottleneck problem here. Since in 99% chocolate it takes lower time as compared to other categories, however, this time, is also much high to meet the excess demand. In the second section, 82% extra dark the company is using the same approach as 99% unsweetened chocolate but the composition is slightly different as the enterprise is using reduced amount of cocoa beans which might reduce the quality or taste of the product. Later on, in the third section (70% bittersweet) it can be noticed that the Conche is taking a long time to process the liquid and same goes for the 62% semi-sweet section, where the Conch is taking too long to grind down the ingredients.
Answer no 3
% chocolate | Constraint(s) | Throughput (daily kgs and yearly $) |
99% unsweetened | Lack of integration among maligner and Ball mill | 997 kg 12,830,205 |
82% extra dark | Appropriate combination | 1203 kg15,490,125 |
70% bittersweet | Capacity constraints | 1410 kg18,145,575 |
62% semi-sweet | Unutilized capacity | 1591 kg 20,486,940 |
41% milk choc. | Excess capacity waste | 2240 kg 28,836,752 |
From the analysis above, it can be concluded that the company will have a lack of integration among its process in the first condition when the corporation is making 99% unsweetened chocolate. Therefore, the throughput will only 997kg in the first state. In the second state, there may be no constraints since this is the certain combination as the company will be able to add in 100% of the base capacity. However, in the third condition, the company will have more capacity, but there may be a lack of integration among its processes which will cause it to require proper utilization of the capacity. Furthermore, in the 4th position grinding process may cause trouble to the production capacity to be utilized appropriately. Finally, the same goes for the last condition as condition 4.
Answer no 4
To achieve the demand by using and expanding the capacity, there may be some problems. Now it has been assumed that all the operations are based on 62% semi-sweet chocolate, and the company is considering to achieve the demand which is expected to grow by 50% in 2005 and later on, by 150%.
It is recommended to the company that after the installation of ball mill there would be a bottleneck problem which is tempering. Since, the old process of tempering will not match the capacity of the ball mill and therefore, it is expected that there will be a lack of integration among both of the processes. In this situation, it is recommended that the company should expand the tempering facility too. However, this will allow the business to achieve the increasing demand of 100%. Furthermore, there may another bottleneck arise which will be the grinder. Since the current grinding process is not capable enough to meet the excess capacity and to sync with it.
Due to the above reasons, it is recommended for the company to take a look at the overall production process and to find the most optimal solution for the problem. Since, if the company takes the initiative in one part of production the other one will require improvement and due to this the company will face continuous threats…………….
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