An Interview with John Fahey President and CEO of National Geographic Society Video Case Solution

In January 2010, John Fahey, CEO and Chairman of the Executive Committee of the Board of Trustees of the National Geographic Society in Washington DC, (NGS), must determine the best way to organize the 121 years the organization focused on the mission to a world of digital convergence rate and lower sales of magazines. Historically, an advocate of evolutionary change, planning a radical change: the creation of a post of Head of eCommerce management to coordinate supply and awareness on the web through the various departments of the company, its many NGS transition efforts of disparate and independent e-strategy integrated and strategic ecommerce, and leverage the relationship with the member-defined as subscribers NGS magazine subscription as a member of the Company. Putting the finishing touches on the position and its reporting procedures has led to a great debate within the organization, and Fahey is torn on how to proceed.
by
David A. Garvin
Source: Supplement Video
12 minutes.
Publication Date: August 1, 2011. Prod #: VID-312702-SPA
An interview with John Fahey, president and CEO of the National Geographic Society, the solution of the case of video

An Interview with John Fahey President and CEO of National Geographic Society Video Case Solution
Share This