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An Innovative Communications Strategy Case Solution & Answer

An Innovative Communications Strategy Case Study Solution

Case Analysis

Issues facing by the NH system

In September 2011; Brady Wood joined the Niagara Health System as a renowned crisis communication expert. The organization is located in Ontario,Canada.After Bradys started his services in the organization;he observed and highlighted significant problems faced by the health system. Initially, it was perceived that the outbreak of Clostridium Difficile,which is a bacterial infection, is the only challenge for the NH system.

Therefore, after analyzing the situation, he got enlightenment of the three challenges that are because of NH s internal weaknesses and the issue of less number of available private room was preventing NH to deal with the bacteria effectively. Having sufficient number of rooms is considered to be to stop the spreading of infection. NH also had the challenge of change of management having fewer leadership skills suitable for hospitals and unhealthy relationships with media and community for several years. (Smith, 2014)

Possible solutions

One of the best approach to analyze the situation could have been to listen and observe,in order to find the solutions that were essential in the case of the NH system, when the general public was losing its trust on hospitals and had started to use social media for expressing their grievances, in response to which;media was taking action against the NH system and was demanding transparency and openness to the general public. Therefore, Wood realized that building good relationships with the media through table talk is important, as it would be helpful for them to disseminate the information to the general public with the help of media. He watched all the clipping of media to get the knowledge of publicas perception, even if they were harsh………………………………

 

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