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AN ANALYSIS – DISRUPTIVE V/S INNOVATIVE DELIEMMA Case Solution & Answer

AN ANALYSIS – DISRUPTIVE V/S INNOVATIVE DELIEMMA Case Solution

On the other hand, Christensen suggested that the disruptive technology was destructive, which negatively affected the business operations of Broadcast. In addition to this,he also suggested that disruptive technology is the result of inadequate performance of the current product, which is cheap and accessible.

Some other facts that are accountable in the innovation dilemma and disruptive dilemma are;

The markets that are exposed to disruption are unexplored small market, which makes it difficult for the marketers to analyze and identify the potential in market.On the other hand,Gans countered it with the theory of demand side disruptive analysis, which stated that the company should always analyze the changing needs and demands in order to fill the gap.The company regardless of its growth rate and sale should never stay in the state of complacency.

  • Disruptive innovation usually starts at low-quality differentiated product in a low-volume marginal segment of a much larger mature market, which requires the attributes that the mainstream markets does not have.
  • The marginal players occupy the segments and keep growing rapidly, solving initial problems while retaining the cost advantage with the use of sustainable technology.
  • In disruptive markets, according to Christensen, the leaders are forced to ignore the opportunity since the disruptive technology does not dedicate the needs of the business.
  • The marginal player goes through a learning curve, solves its quality problems and starts threatening the leaders of the market-disruption.
  • The disruptive technology head starts the business by analyzing the shifted culture, values and needs of the market, which other key players miss while focusing on growth and market share.

The companies reward and punish the management to adopt the disruptive technology depending on the situation the business is facing. The disruptive technology is harmful for the business that does not analyze and discover the changing demands of the customer as well as it does not analyze the market gap, which becomes an opportunity for small businesses to address and to become a disruptive innovator.

Lastly, Christens on concluded that the only way for an incumbent to pursue a disruptive idea is to separate the new business completely from the culture, processes and market pressures of its previous one.

On the other hand, Gans suggested the development of managers that are focused on discovering the new trends of the market and that they focus on deeply understanding the gaps of the markets to take disruption as a positive element, similar to Canon and Fujifilm.

In addition to this, the company should quickly develop the new technologies to compete with smaller, more mobile firms while maintaining its core business. Finally, even if the company successfully adopts any disruptive technology, the marketers need to find an appropriate market to target the disruptive technology………………….

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