Amici’s East Coast Pizzeria (A) Case Solution & Answer

Home » Case Study Analysis Solutions » Amici’s East Coast Pizzeria (A)

This Case is aboutÂ GROWTH STRATEGY, INTERNATIONAL BUSINESS

PUBLICATION DATE: October 01, 2012 PRODUCT #: B5758-PDF-ENG

University of California, Berkeley-Haas group. The Amici’s East Coast Pizzeria case study presents the history of Amici’s East Coast Pizzeria, which was initiated by Peter Cooperstein and Mike Forter in 1987. The case study enables students to assess the commencement of the company when it comes to opportunity assessment, along with assessing increase strategy and the organization’s scaling and choices – all in the context of an entrepreneurial startup surroundings. The (A) case targets the history as well as the foundation of Amici, in addition to its strategy, culture, and operations. The (A) case also presents several possible growth alternatives including selling the business; growing within the Bay Area; growing into distinct areas like Southern California; franchising; enlarging international; starting non-normal distribution sites like airports; sports sites; and little-location takeout sites; and selling pizza and other products through supermarkets and other retail locations. The (B) instance demonstrates what Cooperstein and Forter selected to do such as growing into Southern California, starting a tiny place in the San Jose Sharks stadium, and starting a restaurant in Shanghai, China with associate Sophie Lo and her brother Jimmy Lo.”