What next for IT provider American Well health care whose innovative online technology enables physicians to provide care to patients online in real time? Using American Well platform, patients with non-urgent health problems they can communicate with physicians online or by phone and receive advice or a diagnosis without even having to visit the doctor’s office. The co-founders of the American Ido and Roy Schoenberg and Schoenberg, believe that this platform the cost of care is reduced, creating new revenue opportunities for suppliers to earn and contribute to a more efficient delivery system of health care practice. While the platform could benefit insurers, suppliers, employees and patients, the company markets for some health insurance companies to date. In November 2009, three insurers have adopted the technology and several other U.S. goods expected to do in the next 12 months. As the company plans to accelerate the adoption of health insurers, but is also considering other options for growth. Is it too early to commit resources to the development and commercialization of second generation American Well, that makes real-time connectivity between physicians and specialists in primary health care? If you plan well pursue new markets in the United States, such as hospitals, clinics and chain pharmacies, or even expand internationally? In a broader sense, the American technology solves many economic time and place barriers by connecting oversupply (physician’s ability) with excess demand (for patient care). This model could be adapted to other sectors, such as legal and accounting services? Otherwise, the U.S. property should continue to focus solely on its core product and become the industry leader in online attention?
Source: Harvard Business School
Date Posted: March 30, 2010. Prod #: 510061-PDF-ENG
Good U.S.: E-doctor who now sees the solution of the case