This Case is about STRATEGY
PUBLICATION DATE: October 31, 2008 PRODUCT #: INS038-PDF-ENG
This case study investigates the speedy international growth and alteration of América Móvil, a Mexican International Latina that’s been able to enlarge its footprint throughout Latin America and consolidate its standing in the wireless telephone marketplace in only eight years of the area. It’s an example of an emerging multinational with a successful internationalization strategy in Latin America, its natural marketplace.
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