Alphabet Energy: Thermoelectrics and Market Entry Case Solution

Alphabet Energy was founded in 2009 with a new thermoelectric technology that had the potential to improve energy efficiency by recovering waste heat in combustion and mechanical processes. Matt Scullin, founder of the alphabet, and his team were convinced that their product was cheaper to produce, and therefore, had more than 80 different potential applications. In 2010, the alphabet was faced with his greatest challenge, however, how to select the initial contract. After receiving initial funding in early 2010, the alphabet was to choose between the four markets: automotive, aerospace and defense, power generation, and manufacturing.
by
Beverly Alexander,
Adam Boscoe
Mason Cabot,
Philip Dawsey,
Emmanuel Luc Bar
Russell Griffith
Source: California Management Review
12 pages.
Release Date: November 1, 2012. Prod #: CMR526-PDF-ENG
Alphabet Energy: Thermoelectric and market entry solutions Case

Alphabet Energy: Thermoelectrics and Market Entry Case Solution
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