This Case is about ENTREPRENEURSHIP, INNOVATION, TECHNOLOGY
PUBLICATION DATE: November 01, 2012 PRODUCT #: CMR526-HCB-ENG
Alphabet Energy was set up in 2009 with a fresh thermoelectric technology that had the possibility to improve energy efficiency by recovering heat squandered in mechanical and combustion procedures. Matt Scullin, Alphabet’s founder, and his team were convinced that their merchandise was not more expensive to make, and thus had more than 80 distinct possible uses. By the year 2010, Alphabet was confronting its most difficult hurdle yet-the best way to choose its first marketplace. Alphabet was picking among four markets: Automotive, Aerospace and Defense, Electricity Generation, and Production after receiving seed capital in early 2010.