This Case is about COMPETITIVE STRATEGY
PUBLICATION DATE: August 01, 2012 PRODUCT #: B5717-HCB-ENG
University of California, Berkeley-Haas collection. Alphabet Energy was set up in 2009 with a fresh thermoelectric technology that had the possibility to recover energy efficiency by recovering heat squandered in mechanical and combustion procedures. Matt Scullin, the creator of Alphabet, and his team were persuaded that their merchandise was not more expensive to make, and thus had more than 80 distinct possible uses. Till 2010, Alphabet was confronting its biggest predicament yet–the best way to choose its first marketplace. Alphabet was picking among four markets: Automotive, Aerospace and Defense, Electricity Generation, and Production after receiving seed capital in early 2010. Pupils are supplied advice to assist them make a recommendation.