This Case is about MARKET RESEARCH, PRICING
PUBLICATION DATE: May 01, 2009 PRODUCT #: IMD406-HCB-ENG
Irene Fellner possesses her family’s three star resort in Switzerland. Confronting declining revenues, she undertakes a conjoint analysis that suggests she should take on a brand name. Learning objectives: This case is suitable for teaching at EMBA, MBA or executive amounts. In specific cases, it can also be educated as a means to exemplify the use of conjoint analysis in undergraduate classes. In particular, the case would not be ineffective for market research, segmentation, pricing and hospitality classes.