Air Miles Canada: Rebranding the Air Miles Rewards Program Case Solution & Answer

Air Miles, the largest loyalty program in Canada in third place, more than nine million subscribers. Competition in the market with Aeroplan loyalty card and loyalty programs myriad of property launched by retailers and brands is heated, and Air Miles seeks to strengthen its relationship with customers entry. Ironically, for a company based on focused on educating consumers on an individual data, Air Miles opts to develop and launch a massive publicity equally important to reconnect with consumers, and to revitalize the interior.
by
Niraj Dawar,
Ramasastry Chandrasekhar
Source: Ivey Publishing
11 pages.
Date Posted: November 21, 2007. Prod #: 907A09-PDF-ENG
Air Miles Canada: Customizing the Air Miles Rewards Program Case Solution

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