Air Asia Case Solution & Answer

Air Asia Case Solution


Air Aisa was officially introduced in the year 1993, and began its operation from 18th November 1996; Air Asia is the biggestlow-cost air-carrier service provider in Asia. Air Asia introduced decreased-cost air-carrier servicesin Asia. It is also the first airline to use a fully- maturedticket. It has used shared seats on all its airplanes since 5th February 2008. In May 2008, the airline float nearly 55m flights, and in 2010; the airline’s lowest aero planes value became $ 3.21 per sq. /m.

Asia’s most successful air-carrier service company was introduced with the dream of making flight available for everyone. Since 2000, AirAsia has rapidly separated overseas travel practice and has grown itself into the top airline company of the world.

With a defeat network that negotiate more than 21 countries; AirAsia continues to cover the way for decreased-cost airlines through its new practices, efficient procedure and a workable business model.

Focused on the decreased cost, long-term part – Air Asia X was established in 2008 to provide repetitive uninteresting platform and indicator for a long-term business.

The cost- success of Air Asia X is focused on continuing asupple of light plane and a system of way based on less costly airports, without having to share advanced key and other extra resources to revivethe conventional plane without settling on safety. Customers continue to enjoy decreased entry fees, through reduction in costs they pass on to its visitors.

Customer Relationship Management Strategy Analysis

Air Asia is in a condition of decreased-cost airlines where they work in flyingservices and must grow long-term customer maintenance strategies and interest more new customers. One of their strategies is to provide passengers with custom-madeoptions, such as: food, extra bags and other custom-madeservices that bring Air Asiathe profit. Air Asia uses social websites like Instagram and Facebook for their advertisement and messaging to gain customers and tell them of new places, advertisement and other sales. Air Asia has grown its business from airlines to hotels and mobile services as they attract and satisfy the needs of their consumers and workto provide for themselves.


1) Business perspectives are those that link to the whole business. They are usually set by the top head of the organization gives a focus on positioning bigger goals for key business campaigns.

Business perspectives often focus on intended show, working-sand business results. It is important that business perspectives has a broad span of important areas where the business works to get the results rather than working on a fixed targeted goal.

Area                                                           Examples

Market formation Market portion, consumer pleasure, itemreach

Transformation New item, better procedures, using advancement

Productive use of assets, work on important workings

Solid and investment resources Factories, business property, finance, merchandise

Income amount, rates return of on investments

Administration construction; marketing drives and development

Employees construction; employees connections

Social authority                      working with laws; significance and morals

2) The aim to increase investor states that administration should work to increase the PV of the anticipated future percentage gains from the firm’s owners (i.e., shareholders). These gains can be from regular income from regular sales of stock. The PV is defined as the PV of a future amount or distribution of amount, which is evaluated at the proper reduction rate. The reduction rate takes into description the ROI chances that are dissimilar over a definite (future) amount of time.

Taking too long to make a income, such as dividing or price knowledge of a firm’s-share, decreases the amount of financiers financing in that profit. Furthermore the more the risk included with earning income, the decreased the financing rate. Sharecost, share market amount, tells the size, time, and chance included with future advantage expected by investor.

The motive of share growth has many clear benefits. First, this perspective distinctly included the time and chance of the advantage that are expected to be obtained in stock possession. Similarly, the Firm’s head should consider time and chance element as they make useful financial decisions, such as bigger costs. In this way, administrators can make conclusion that will help increase equity.

If an investor with an employed series or risk desiresis not associated with the financing, and shares of that firm, the financer will be able to give his shares in that firm at the profitable price, and buy shares in firms that best fulfils the needs of the financer..

3)For the full financial year 2020, the combined income statement-reported the sales of RM 3.12 b, decreased 73% from last year. Ticketssales dropped by 75.4% as the combined Group used 29.6% more resources compared to 2019. However, the charge is estimated at 74.5%.

The decrease of EBITDA was announcedat RM3.2 b, in comparison to an increased EBITDA of RM1.76 b in 2019. During the year, the combinedGroup successfully decreasedF.C. by 52.4%, increasing the Air Asiafirm’s target of cost deduction by 50.1%. With the inconsistency of the value of anonly cost of misuse use of resources, receivables of nearly RM1.9 b, decrease in fuel exchange of RM971 m and air drop of Air Asia Japan of RM20 m, Decrease of EBITDA

Net Loss after duty was RM5.9 b in 2020, which increased from a loss of RM284 m to FY2019. The Air Asia was affected by a decrease in revenue and a number of shutdown, including a loss of RM9721 m in fuel losses, damageof well-used resources, receivables, RM1.9 b in finance tenure and Air Asia Japan’s RM20 m loss. Without this one, the AAGB would have suffered a net loss after RM2.9 b in taxes. RM2.5 b lost is due to devaluation of resources and interest on paymentliabilities. This was despite successful debate for the cutbackof commission, as a result of the change to MFRS16: Covid 19 Related Rent adjustment, the decreasing income and return I.S was not modified.


1) Gearing Ratio:

Gearing refers to the connection, or ratio, of a firm to dues-to-value. Gearing shows how much the firm’sworking are finance by banker/bankcompared to financers – in other words, it measures firm’spay out. When the amount of dues-to- valueis increased, then the business can be reviewed as stronger, or more powerful.

For example, a 50% gearing rate shows that a firm’sattributedrating is 60% of its equal. The 60% gearing rate can be very achievable for the firm in use – as the business works as a separate with the support of local institution sound – but it may be uncontrolled for the advancement-firm, with an increased rivalry in a fast exchanging market conditions.

 2) Dependent changes are a long-term responsibility to total values of the firm. This means that financial strain is calculated by the long time dues of the firm. The studies show that decreased -profit, decreased-income and small- categorize firms would have an increased chance of investment pressure. By using these usefulfactors as measure, firm’sheads who have known that the income, share proportion and size of their firms are decreased than the firms quality should be familiar of that and look into the fiscal position of the firm. This step can only close the firms.

Low-profit firms, low income relationship, low payment growth rate and high interest rate will have an increased risk of financial pressure. Low-profit firms, low interest rates and low growth rate may mean that firms are not making good amount of profit and do not have enough pure resources to support their short-term debt commitment.

3) Debt to Assetratio, also well known as a liability calculated, is ameasure of the percentage of resources attached by a liability. The higher the rate, the increased the amount of use and investment chances.

An asset debt is frequently used by lenders banker to know the value of duesin a firm, the ability to pay back its dues, and whether the extra loan will be expand to the firm. On the other hand, lenderuse the standard to check that the firm is a solution, is able to encounter present and future duty, and can bring a return on its financing.

Asset valuation dues is often used by interpreter, investors, and banker to determine a firm’s risk. High-quality firms are slowly funded, therefore, they have the chance of financing and giving them the loans. If the amount increases marginally, it may show non-payment at some time in the future.

An asset accountability is very useful in determining a firm’sinvestment risk. A relationship greater than 1 shows that a large amount of the resources are funded by liabilities and that the firm has a high chance of loss. Therefore, the decreased the rate, the more secure the firm. As with any other estimations, this actions should be occasionally judged to calculate whether a firm’s financial risk is increasing ordecreasing.

4)The total debt to assets is the ratio that represents the percentage of the organization’s financial assets and financial liabilities that last for more than a year. The rating provides a general estimate of the company’s financial position, including its ability to meet the financial requirements of the remaining loan. It is accounted for by the long-term liability of the Company and the liability for finance leases by Total Assets. AirAsia Group Bhd’s long-term debt to the total number of asses for the quarter ended September 2020 was 0.46.

Total liability-to-total assets also equates corporate debt-backed assets rather than equity. When calculated over a certain number of years, this estimate shows how the company has grown and acquired its assets as a part-time job……………………

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