This case is about Global

published: 01 Jan 1988

Advanced Drug Delivery Systems: Alza and Ciba-Geigy (A) Case Solution

The very first cases explain the pharmaceutical market, the 2 business, and the activities top up to the collaboration chance. The ultimate cases define the disintegration of the collaboration in 1982, and also the longer-term repercussions of the collaboration for each business.
The basic goal of the case series is to offer a chance for talking about the generic concerns emerging in technological collaborations in between little and big business. To enable individuals to develop a user interface structure for a collaboration To establish an awareness of the function of various administration tools in collaboration efficiency, and to offer practice in detecting a concrete collaboration scenario and recommending restorative action to improve efficiency. To offer a chance for examining the excellence of a collaboration and for comprehending the elements which affect collaboration success

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