AdMob CEO is deciding between international expansion and increase the number of publishers to enhance the benefit of the society in the field of mobile advertising. AdMob displayed advertising on global devices, provided 6,000 sites and 1,000 applications, and has served more than six billion ad impressions per month to 25 million unique visitors. AdMob’s success has attracted many competitors like Millennial Media and Quattro Wireless, which were developing rapidly and have raised significant capital. The company will now focus its limited wisely to locate resources for long-term success.
by
Mikolaj Piskorski January
Mobily-Guitta Samuel Cohen,
Nithya Vaduganathan
Source: Harvard Business School
19 pages.
Release: July 29, 2010. Prod #: 711406-PDF-ENG
AdMob (A) Case Solution
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