The owner and CEO of adaptation Engineering face an important decision: should focus on rebuilding its core business professional services that have generated significant revenue and cash flow? In recent years, or should focus on the development and commercialization of licensed programs that had been in development for several years, but had not yet become profitable.
by
Richard S. Ruback,
Royce Yudkoff
Source: Harvard Business School
6 pages.
Release: Aug 21, 2011. Prod #: 212010-PDF-ENG
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