This case is about CROSS-CULTURAL MANAGEMENT, GLOBALIZATION
PUBLICATION DATE: August 25, 1999
Acer Group’s China Manufacturing Decision Case Solution
The Acer Group was one of the world’s largest PC and computer component makers. The vice president of global operations is pondering whether the timing and environment is conducive for Acer, based in Taiwan, to commence full scale manufacturing businesses in the Chinese mainland.
Readers are requested to analyze the standards on which Acer should base its decision to make overseas and, in so doing, create the framework for the global manufacturing strategy of a corporation.