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Abercrombie & Fitchthehomeless Case Solution & Answer

In early May 2013, Abercrombie & Fitch, a clothing brand in the United States, compared to a loss of consumer confidence in the brand after its CEO appointments in an interview seven years ago resurfaced. His remarks have encouraged the perception that the company was prejudiced against overweight people. In response, angry consumers have posted a video on YouTube titled # FitchTheHomeless urging people to give their Abercrombie & Fitch homeless. This video has gone viral and inspired negative feedback to the company for two social media networks and mainstream media. The first response of Abercrombie & Fitch came 12 days after a second apology issued next week. However, the controversy continued, and in June, Forbes magazine announced that the printing business BrandIndex was low throughout the year. Abercrombie & Fitch How can reverse the negative feedback and regain customer loyalty? You may also like Abercrombie and Fitch, Mountain Dew: The most racist commercial soft drinks in history, Domino Pizza?
by
Karen Robson,
Colin Campbell,
Justin Cohen
Source: Ivey Publishing
7 pages.
Release Date: October 3, 2013. Prod #: W13420-PDF-ENG
Abercrombie & Solution Case # Fitchthehomeless

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